Spezierie Erboristerie "Palazzo Vecchio"

I Profumi di Firenze

 

"...and along the banksof the stream, on both sides, every sort of trees will sprout..., their fruits will become food, leaves for medicines and flowers for perfume..." EZEKIEL
 
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The perfumer and chemist Dr. Giovanni Di Massimo, the founder of “I Profumi di Firenze” uncovered in 1966 the secret recipes of the perfumes used by princess Caterina dé Medici, after the big flood that devastated Florence the same year, finding in the mud an old renaissance manuscript caught away by the water.
The Collection included also other original Florentine perfumes commissioned by dé Medici Family, which became famous among the renaissance nobles. This Parfums are fashioned using patience and experience in equal part, to create unique products able to exalt the natural beauty of the skin. Original fragrances are used, that take you back to an ancient time, to the magnificence of another epoch . “I Profumi di Firenze” are the natural choice for those who are looking for the highest quality of the non-synthetic fragrances. “I Profumi di Firenze” Collection is not only women perfumes; it is also enriched with a broad range of exclusive fragrances dedicated to men.
From the recipes commissioned by princess Caterina dé Medici, Dr. Di Massimo choosed the best one, giving it life again with the same natural fragrances and calling the perfume “Caterina dé Medici” in her honour. The other fragrances belonging to the Collection “I Profumi di Firenze” have been reproduced on the basis of the old formulas of dé Medici Family, or have been created by Dr. Di Massimo himself.
By this way, the first laboratory and shop was founded in 1970, located in Florence – Piazza della Signoria. Inside these beautiful premises aged ‘300, where the time seems to have stopped its run, Dr. Di Massimo let any customer coming from all over the world know his cosmetic creations: “I Profumi di Firenze” .

The growing demand of his perfumes and skin care products from Italy and the world gave him the chance to build up Cosmesi Italia a brand new, bigger research and production laboratory, managed by his nephews, with whom he cooperates, reserving to himself what he is most appreciated for: the creation of new and prestigious fragrances.
The new structure let the brand expand in few years, toward the most important cosmetic markets in the world.

 

Spezierie Erboristerie Palazzo Vecchio Dott. G. Di Massimo C. sas, via Vacchereccia 9/R – 50122 Florence (Piazza della Signoria) is the owner of the brand here mentioned, worldwide patents pending. The company authorized Cosmesi Italia snc, viale Piceno 137/P - 61032 Fano (PU) to produce and sell the whole range of its products, as mentioned in the Product List.